Customer Lifecycle Predictions & Data Science
We use the power of creativity combined with data and enabled by A.I. to predict the unforeseen, find trends in white noise, quantify the future and create experiences that ignite people to action.
Acquisition: Find Profitable New Customers
Narrow down your best prospects and eliminate the wasted expense of chasing the wrong targets. Through our extensive acquisition analytic services, we enable marketers to acquire new customers more efficiently and cost effectively. Our analysts design and implement analytic solutions that identify the right universe of customers and prospects for your specific products, promotions and relationship-building efforts.
- Clone/Product Propensity Models
- Multi-stage Combination Models
- Segmentation
Retention: Keep and Grow Your Existing Customers
We help marketers in a variety of industries to reduce attrition, increase retention and improve loyalty by isolating and correcting the causes for attrition. Skilled in multiple modeling methodologies, our analytics staff takes a team consultative approach to provide clients a competitive advantage by enabling them to make data-driven decisions that continually improve profitability.
- Attrition Models
- Retention Models
- Survival Analysis
Attribution: Make Sure Your Marketing Budget Works Harder
Depending on where you are in the optimization spectrum, our Attribution Services provide solutions customized to your needs. Whether you are new to attribution or deep into the process with complex buyer journeys, our phased approach to Attribution will help you refine your process and improve your sales and marketing ROI.
- Direct Attribution
- Digital Attribution
- Multi Touch / Sequence Attribution